The 3 S’s – comfort, sociability, and security – tend to be a solid foundation for any dating site. Why does it appear to be a lot of granny sex sites are mysteriously lacking them from their business strategies?
Enter LikeBright, a fresh dating website launched in Seattle whose goal is to purge deception from the online dating scene. It is a tall order, but Ron Lai, Sonya Lai (yes, they may be siblings), and Nick Soman are determined to meet it. The trio came across while studying at Harvard, and made a decision to found LikeBright this present year within the TechStars, a business enterprise that phone calls alone the “# 1 business accelerator worldwide,” plan in Seattle.
Their particular purpose, as explained to Aislyn Green of TechFlash.com, is not difficult: “LikeBright is actually a TechStars Seattle startup working to generate dating simple, personal and safe for women.” Females every where – and lots of men – complain regarding the shortage of count on and widespread lying that plagues online dating sites. For a few, it really is come to be these a challenge that they’ve given up on online dating altogether in support of time for the conventional methods of internet dating that they’d when denied, like fulfilling through friends or at social events. LikeBright will fight this issue by “constructing a dating layer-on Twitter to help women meet people through the individuals they trust.”
The determination for LikeBright originated from personal experience. Sonya ended up being powered by an aspire to help the girl feminine buddies navigate the sometimes-dangerous arena of internet dating, and wanted to put emphasis on the difficulties, usually ignored, that women value with regards to trying to find love using the internet. Ron, a frequent tourist, was prompted generate a website that met his nomadic needs, and Nick discovered in the value of fulfilling a date through some body you count on whenever a lady friend launched him to his girlfriend.
Before making the website, the trio carried out 50 alive interviews with women that wanted to discuss their particular encounters with internet dating. The replies they got varied from the entertaining to the horrifying, like “every little thing felt good. Then the guy asked myself easily smoked meth” and “he had been 11 and that I had to drive him house. He’d walked entirely anywhere.” Determined the world lacked a dating website that throws females very first, LikeBright was born.
LikeBright is devoted to generating an environment constructed on the 3 S’s. Joining the website is not difficult: required 30 seconds to join up via Facebook Connect. Your website encourages sociability through providing people a social framework when it comes to singles they see and permitting them to interact with pals – attached or otherwise not – on the internet site. And it’s really secure: ladies may use LikeBright anonymously, and every man on the site is actually vouched for.